HOUSE OF SPELLS
We’re Expanding the Magic
Be Part of It
The immersive fandom retail destination that won the hearts of fans across the UK is now preparing for its next grand chapter as it launches in the United States. With over 10+ experiential outlets and a dedicated global fanbase, House of Spells is ready to bring its immersive and unforgettable retail experience to a broader stage.
About House of Spells
More than just a fandom store, House of Spells is a magical retail destination built for fans of fantasy, fiction, and pop culture.
Founded in 2016 and headquartered in the UK, we currently operate three immersive stores: London, Stratford Upon Avon, and Albert Dock, Liverpool. Our Liverpool store is proudly recognized as the largest fandom store in Northwest England.
Each store offers a fully themed shopping experience, blending exclusive merchandise with atmospheric interiors designed to transport visitors into the worlds they love.
With a strong presence in the UK and a rapidly growing online community, House of Spells has become a premier destination for superfans, collectors, and anyone who loves a little magic in their day.
London
Address: 69-71 Charing Cross Rd, London WC2H 0NE
Liverpool
Address:Th
e Grand Hall, The Colonnades, Liverpool L3 4AA
Stratford Upon Avon
Address:48 Henley St, Stratford Upon Avon CV37 6QW
Top Fandoms We Offer
Harry Potter, Game of Thrones, The Lord of the Rings, Fantastic Beasts, Vikings, Peaky Blinders, Anime, Gothic & Celtic Collections, Wednesday and many more.
Why the US Market Matters
The US has the biggest fandom market in the world. No other country matches the size or enthusiasm of its pop culture audience.
New York City sees over 60 million visitors a year. Times Square alone gets more foot traffic than most cities combined.
There’s a clear shift happening. People want more than just products; they want experiences. And themed retail in tourist-heavy locations is becoming the new standard.
House of Spells fits right into that demand.
And The Location?
Times Square, New York
We’re planning to launch our first US flagship store in Times Square. It’s not just a famous landmark; it’s a strategic move to put House of Spells in front of millions of fans, tourists, and pop culture enthusiasts right where the demand lives.
This location gives us immediate access to high-volume foot traffic, brand visibility, and a city built for immersive experiences.
Massive Foot Traffic
Over 300,000 pedestrians pass through Times Square every day. That’s real-time visibility, nonstop.
Proposed Store Size
A 20,000 sq. ft. unit near the Hilton Hotel and Madame Tussauds. Prime location. High exposure.
Global Tourism Magnet
New York City brings in over 60 million visitors annually. Tourists, fans and families all in one place.
The Right Audience
Tourists, locals, superfans, collectors, and everyday shoppers are looking for something memorable.
Retail Momentum
Experiential, themed retail is on the rise. Times Square is already home to some of the world’s most successful concept stores.
Our Unique Selling Proposition (USP)
For Customers
Exclusive collectibles unavailable elsewhere
Themed shopping that brings fandoms to life
Passionate, personalized customer service
For Investors
Proven UK success model primed for US scalability
3500+ licensed products ensure differentiation
High-margin SKUs with strong customer retention
Our Business Model
Our model is built for scalability and long-term partnership. The franchisee invests, and we handle full operations, ensuring brand consistency, smooth execution, and growth on both sides.
Revenue
Direct sales, exclusive drops, and impulse merchandise
Profit sharing
50% Franchisee / 50% Company
Cities We’re Planning Next
We’re expanding to ten global cities where fandom runs deep and foot traffic never slows down.
Singapore
Tokyo
Paris
Seoul
Orlando
Bangkok
Rome
Barcelona
Sydney
Toronto
This Is Just the Beginning
House of Spells isn’t just entering a new market. We’re building the future of fandom retail. Something that brings together story, space, and community in a way fans genuinely connect with.
We’ve proven the model in the UK. Now, we’re taking that success global.
And we’re looking for the right people to grow with us.
If you're an investor, partner, or supplier who sees the potential, we’re ready to talk.
Let’s bring the magic to more cities, more fans, and more moments worth remembering.
Partner With Us to Launch in the US
We’re currently opening doors to select investors, collaborators, and suppliers to join us in this exciting journey.
Let’s create something big, together!